Ed Byrne is the co-founder of Soilworks Natural Capital, a public benefit corporation focused on accelerating the move to regenerative agriculture; he is also the co-founder of Scaleworks, a Venture Equity Fund that invests in, and operates, software-as-a-service companies.

The food and agriculture sectors are on the precipice of a fundamental shift that shows many of the hallmarks of the change that software and computer infrastructure started going through 15 years ago.

The Cloud sparked a sea-change to an entrenched trillion dollar IT industry.

The two poster-children for ‘the Cloud’ revolution (which has been called ‘Cloud Computing’, ‘Web 2.0’, ‘Infrastructure…


There are already a variety of explanations and definitions for what Regenerative Agriculture is, but I haven’t yet come across one for the people who eat food, not farm it.

One-Liner: Regenerative Agriculture is a form of farming that works with all of nature to produce food that is both healthy and nutritious, and restorative to the environment.

The Short Version:

What Regenerative Agriculture is is in the name — it’s agriculture that is regenerative to the environment, the fields, the soil, and also to our bodies. …


Originally published in Protocol

Let’s not underplay the current situation — we are in crisis mode. Not because we’re heading towards a recession, not because SaaS companies might shrink, but because of all the unknown unknowns. Fear causes irrationality so SaaS CEOs must demonstrate reasoned leadership, making decisions that protect the business, and the team, for the short and long-term.

Remember — long-term thinking is good. But not if you don’t exist. On the other side — too much short-term thinking is bad — because there won’t be a long-term if you take too many steps backwards.

I hate to…


In this article I want to introduce Natural Capital — as we define it at Soilworks — explain why it is a critically important resource and why businesses and entrepreneurs should get involved.

Natural Capital is the world’s stock of natural resources, which includes geology, soils, air, water and all living organisms (from Wikipedia).

For the the last 100 years or so we have been depleting our Natural Capital at an ever increasing pace. The state of our Natural Capital now is one that will not support future generations, and is already impacting this generation.

  • At our current rate of…


(Originally Published on Techcrunch)

We’ve had a great decade long run in SaaS — abundant capital, thriving economy, and a massive existing market shift from on-premise to Cloud.

But the good times will end and challenges are coming.

I’m not predicting when it will happen — maybe it’s the spread of COVID-19, or maybe the market recovers and goes on to set new records — but one thing is for sure, recession will come, it always does.

Since a lot of SaaS leaders have never run a business through one, it might be helpful to share some ideas on how…


(Originally published on TechCrunch)

There comes a time for many founders when they are ready to pass the baton of running their business to someone else. It’s a rare founder that wants to go from zero to running and scaling a large long-term company. When that time comes — you may have expectations on what you would like to exit for, or have read stories about other company valuations — but I thought it might be useful to share some of the other sides viewpoint. …


There’s a lot of power in simplicity. The best writers and communicators tend to write in short sentences and use common words so that their audience can quickly understand the message, and not spend too many brain cycles deciphering the words.

Simple ideas spread faster. Simple ideas are easier to remember. Simple ideas are more shareable — and suffer less dilution and misinterpretation as they spread.

Obviously the opposite of simple is complex.

Complex ideas often sound smart — but are not. Complex ideas can fall apart once they get started, and tend to need the originator to be a…


If you’re a SaaS business — you’re likely overwhelmed with data and an ever growing list of acronyms that purport to unlock secret keys to your success. But like most things — tracking with you do has very little impact on what you actually do. It’s really important to find one, or a very small number, of key indicators to track and then base your activities against those. It’s arguable that SaaS businesses are becoming TOO data driven — at the expense of focussing on the core business and the reason they exist.

In this article we’ll look at focussing…


How do you know your product is priced too low? One way is when you raise the price between 13 and 18%, you have almost no churn, not many complaints, and your stock price actually goes up!

When Netflix increased their prices a few weeks ago, investors were so confident in the revenue increase that would be delivered that they didn’t even wait to see what customer’s reaction would be.

Netflix spends an astounding amount of money on content rights and content development — supposedly budgeting $15 billion for 2019 — and resulting in $3 billion in negative cash flow…


A group of Product Managers just co-authored what sounds like an interesting book, called ‘Launch’. But I doubt it will get the readership it may deserve. It certainly won’t get a mass of critical reviews.

Why? Because it’s free.

Free isn’t a business model. Charging isn’t only about making money (gasp!), it’s about creating the perception of value — and people use things they value.

Conferences that charge for tickets have a much higher attendance rate than those that let you register for free. Most people I talk to aren’t surprised by this — if you can have the option…

Ed Byrne

Partner at Scaleworks. Growing SaaS businesses.

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